In March, we attended this year's MiFur exhibition (now going by the name TheOneMilano), presenting our new online platform easyfur.com – and we were overwhelmed by the response we got.
If there is one place in Europe that manages to bring together experts and professionals from all fur-related fields, it is clearly the MiFur exhibition in Milano. Few other places succeed this well in providing a platform for such a unique and diverse representation of our industry. This year, almost 250 international companies presented their brands and products - and we were one of them.
For three days at the beginning of March 2017, fieramilanocity opened it’s doors to welcome industry professionals from the fur and leather business to discuss new trends in fashion and to explore innovative creations and unique designs. The exhibition started with strong attendance numbers, and that continued to create a very productive and energetic atmosphere. Customers from all over the world, including Europe, Asia, America and, in contrast to the last years, Russia explored new styles and offers and exchanged ideas.
We have been attending the MiFur fair for many years now, doing so both in the role of visitors and exhibitors. This year, we decided to take the chance of attending and presenting our new online platform for sourcing ethically responsible furs, easyfur.com.
The idea behind the easyfur.com platform is fairly straightforward - we ensure that only furs from ethically correct origins get uploaded and presented. All fur skins, fur pelts, fur bodies and plates have a responsible and easily traceable background. Coming from Germany, quality and trust are two of the fundamental principles on which we base our business. You get easy access to the latest prices and current availability of all furs on the platform. Every single product features high-definition, detailed true-colour photographs. This level of detail allows you to source the furs you need for your next project incredibly fast, right from your computer. Instead of spending hours talking on the phone or waiting for replies to emails you can just find the furs you are looking for.
The MiFur fair this year gave us the chance to personally present our platform to industry professionals from all over the world. We are very satisfied with the number of people interested in easyfur.com and highly value the great response we get from customers and colleagues - both digitally and face-to-face.
This year’s visit of TheOneMilano just represents the beginning of our journey to get the idea behind easyfur.com out into the world. At the beginning of May, we will attend the International Fur Fair in Kastoria, Greece, together with Uhlig Rauchwaren from Frankfurt - a long-standing and highly-valued partner of ours. After working together on many occasions in the past, with this year’s exhibition in Milano being the latest, we are looking forward to having Uhlig Rauchwaren at our side in Kastoria.
Naturally, we are also very excited to see you in Greece this year. If you’re attending, don’t hesitate to pay us a visit at our booth. We would love to hear what you think of easyfur.com and would gladly help you with any questions that you might have. If you can’t come to Greece, you can still let us know your thoughts via email at firstname.lastname@example.org. Also don’t hesitate to contact us if we can help you in any other way, e.g. with finding the right furs for your next project. Just write us an email or call us at +49 431 6611390.